Why I gave up SEO?

SEO is the short term for search engine optimization. An article written in a blog needs to be optimised with certain parameters so that it matches a particular search query by real people. And Google is the biggest player in all search engines.

As an example In this article I have to target some keywords like "I gave up SEO" or "why SEO is bad". And correctly answer the question so the "Google" can match my article with a particular reader. A listicle would just do the job.

But after writing more than 400 articles I decided to give up this practice totally. Instead of doing keyword research and writing to get the highest ranking on a Google page, it made me realise that actually it is harmful for the writing career I am pursuing.

Google the giant: https://unsplash.com/@rajeshwerbatchu7

Advantage of being a free thinker.

This is enormous. Freedom is what we seek in all our lives. Through money, through creation and even from religion, we expect freedom from suffering. When we have to tell a story to the reader, it is fundamentally wrong if I try to match it with a query by a random user. But it can be a good strategy for those who enjoy the numbers. Numbers of visitors and numbers of dollars.

But, I have noticed lately when I take this obvious route to success, it really affects the quality of my output. It hindrances the choice of words I can use. And it forces me to write about a square when I really want to talk about is a circle. If there is something which has affected the quality of articles circulate today on WWW culprit is none other than so called SEO. In Fact most of the successful bloggers in today's world are none other than SEO experts. Not creative writers, philosophers or domain experts. While the latter group is just stuck in their own worlds of 8 to 4 jobs. Simply they do not have time and rubbish knowledge has flooded the Web in staggering amounts making everyone dumb believers. With advancement of so called AI we are seeing this process as faster than ever.

Why I gave up SEO, for better writing.

There is someone out there, writing stupid articles with 3000 words answering the question "why I do not do SEO" with the help of AI to outline everything, and do a thorough coverage of all topics. And surely this article would rank far below against such articles. Even If I challenge myself to do that exact thing. Still I would not be satisfied with the outcome. I would feel like I am another bot trying to impress Google.

Reaching Heights: https://unsplash.com/@benster789

Instead I try to give a message to real humans. Those handful of random visitors to the blog gives me enough satisfaction to continue this task. Infact when I decided to totally give up SEO and focus on writing, I found out that I can convey the message of mindfulness better. In a way that any AI would never be able to replicate. And I enjoy the process of writing more than the outcome it generates. Would I be able to achieve a nice flow state with this?

Isn't it nice when you get away from the rat race? It feels just like retirement.

Is that a loosing stratergy? Only time would tell.

Is there only one way to win a race?

So I am going to show you a second way to win a race. Story From the book what is time.

I saw a child once playing a game. He was small, weak and significantly insignificant. The game was to collect candy on a mat. Candy was held up by a rope in a bag and released on command onto the mat. Kids ran to the mat in a rush. It was a mess, and parents encouraged their child. Everyone jumped into the middle of the mat where there was a lot of candy. And started collecting. Insignificant child could not push them. I saw him go circles and circles around the majority to collect insignificant candy slipped under their feet to the outer circle. And when it is time for the winner, guess who won, against all the odds. And he lost the battle, but won the war.